Detail-Driven, Creative Marketer and Strategist.
Self-driven professional with a proven history of new product introductions and integrated market campaigns; consistently building meaningful and profitable relationships with clients, retailers, vendors, associates and management, to reach successful objectives and deadlines.
INTEGRATED MARKETING CAMPAIGNS
S.C. JOHNSON: Over 3 million purchaseS in first 3 weeks of thie $1,000,000 challenge, OFFERING CASH PRIZE FOR STATE RECORD CATCH
GOT MILK? DAIRY FARMERS OF AMERICA: Tie-In Partnership with NABISCO for consumers get iTune when milk and cookie PURCHASE is made.
CONAGRA FOODS - WIN 1 MILLION MILES: INSTANTLY WIN MILES THROUGH UPC CODE REDEMPTION VIA WEBSITE.
CORONA BEER: ANNUAL CINCO-DE-MAYA CELEBRATION ON AND OFF PREMISE MERCHANDISING, SIGNAGE AND INCENTIVES.
ENGAGEMENT HEALTH: PROMOTING PHYSICAL FITNESS TO CORPORATIONS FOR DISCOUNTED INSURANCE PREMIUMS.
HEARTLAND MEMORIAL HOSPITALS: REBRANDING OF ENTIRE CORPORATION.
TRADE
ADVANCED SALES CORPORATION: EDUCATIONAL COLLATERAL AND REGIONAL ON-PREMISE TRADE EVENT INITIATIVES
FINLANDIA VODKA: REPOSITIONING 'REFRESH' ON PREMISE EVENTS TO INCREASE NEW TARGETS. PROMOTION, INCENTIVES, SIGNAGE, RECIPES AND FASHION SHOW EVENTS FEATURING LOCAL DESIGNERS.
MGT LOTTERY: TRADE CAMPAIGN FOR 'SECOND CHANCE TO WIN' KIOSKS IN ON PREMISE VENUES.
EVENT MARKETING
RIM BLACKBERRY: MULTIPLE CELLULAR CARRIER EVENT PROGRAMS FOR ON PREMISE CELLULAR STORES AND NATIONAL EMPLOYEE EVENTS
WRIGLEY: INTERNATIONAL TRADE ANNOUNCEMENT AND EVENTS LAUNCHING NEW ACQUISITIONS.
R.J. REYNOLDS: NATIONAL'KOOL MIXX' D.J. COMPETITIONS - 6 YEARS RUNNING
MERCHANDISING
MICROSOFT - MOTOROLA: PERMANENT IN-STORE FIXTURES
CANADIAN CLUB - BAILEY'S - KALUHA: PERMANENT ON-PREMISE, SEMI-PERMANENT HOLIDAY MOTION DISPLAY AND LIFE SIZE MERCHANDISER.
SONY PLAYSTATION - WILSON SPORTING GOODS: PERMANENT INTERACTIVE SECURITY DISPLAY AND FOUR SIDED INTERCHANGEABLE FREE STANDING PERMANENT MERCHANDISER.
NEW PRODUCT LAUNCH
DURATEL: ALL BRANDING, TRADE COLLATERAL, TRADE BOOTH/EVENTS, WEB, SOCIA MEDIAL & BROADCAST COMMUNICATIONS.
MOBILOC: NEW PRODUCT DESIGN, BRANDING, B2B & B2C COLLATERAL, WEB, TRADE SHOW DESIGN, WEB AND SOCIAL MEDIA.
MAKERS MARK: LAUNCH OF BOURBON CONFECTIONARY TO RETAIL TRADE.